Republic Records
Website redesign concept
After studying Republic Records’ branding and their website, my group and I decided that it was time for an upgrade. Utilizing the black and white stripes from their logo, we transformed their website and gave it a unique look from its competitors. We decided to keep with their black and white aesthetic but also add an accent color to compliment the brand. The electric blue reminds us of the feeling you get when you are listening to your favorite song. Overall, the new website is easy to navigate, has a clean aesthetic and most importantly; emphasizes the artists and their music.
Role: Lead Designer
Website redesign concept
After studying Republic Records’ branding and their website, my group and I decided that it was time for an upgrade. Utilizing the black and white stripes from their logo, we transformed their website and gave it a unique look from its competitors. We decided to keep with their black and white aesthetic but also add an accent color to compliment the brand. The electric blue reminds us of the feeling you get when you are listening to your favorite song. Overall, the new website is easy to navigate, has a clean aesthetic and most importantly; emphasizes the artists and their music.
Role: Lead Designer
Home/About Page
As a way of making the site less overwhelming and cluttered, we condensed the about section of the website and added a short clip of different artists’ music videos to make the site more engaging.
As a way of making the site less overwhelming and cluttered, we condensed the about section of the website and added a short clip of different artists’ music videos to make the site more engaging.
Artists Page
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