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NFLxFIT

Visual System Design




As part of a partnership with the NFL and FIT, 25 students were selected to compete in a design competition in order to develop a new visual system for 16 of their teams. The designs had to appeal to current fans and bring in the attention of new fans, specifically millennials.




My team and I focused on the energy and passion that one feels at a football game. Our artistic creation represents the culture of each team and fan base. The design for the 16 NFL team contains two components that can be used independently or in combination. The line drawings were inspired by the team logos, and the color splashes and strokes are abstract expressions of human emotions.


Illustration by June Zhou
© O’Brian Shaw. All Rights Reserved